The investment of £18,000 covers the campaign’s running costs and promotion so that every pound raised from the public reaches local families most in need this Christmas.
Over the course of its partnership, The Wood Foundation has contributed more than £115,000 to Mission Christmas.
Ali MacLachlan, UK Director at The Wood Foundation, said:
“We are proud to once again be working with Michelle and her small, dedicated team at Cash for Kids to support this appeal.
“Many families in our local area are living in poverty and with Christmas comes huge anxiety. To help relieve an element of that worry at this time of year is incredibly important.”