The funds are distributed to local charities in Scotland which are addressing the immediate impacts and root causes of poverty facing families across the country.
This year’s Appeal takes place on Friday 4th November on STV. The Wood Foundation’s UK Director Ali MacLachlan met with Moray School Bank to learn more about the need for its service and the challenges associated with poverty in rural areas.
“We are incredibly proud of our partnership with the STV Children’s Appeal which is empowering local charities to deliver what their communities need in order to not just survive but thrive. The work of the Appeal has never been more important.
“It was inspiring to meet with the small and dedicated team and Moray School Bank who shared why their work was so important and the challenges of accessibility and visibility of poverty in rural areas.
“This is a milestone anniversary in our partnership, and it is great to reflect on how much has been achieved. It is equally important to consider how much more needs to be done to ensure all children in Scotland should be supported to live happy and healthy lives.
“The Appeal has demonstrated innovation to respond to challenges, forging new collaborations to combine skills and experience for the betterment of life chances for our young people. The creativity and agility of the Appeal are key tenets of its success in changing lives for young people and families across Scotland.”