Aberdeen-based haulier Colin Lawson Transport is supporting the appeal for the seventh consecutive year. The firm is providing a dedicated driver and vehicle to collect the gifts from the donation points across the north-east.
Along with the support of businesses, an army of volunteers will be donating their time over the coming weeks to sort through the donations and allocate them against applications.
To help raise additional funds for the Mission Christmas appeal, Cash for Kids is holding its annual Christmas Jumper Day on Friday, 08 December. The charity is encouraging businesses and schools to persuade their staff and pupils to pull on their favourite festive knits and donate money to the appeal. Cash for Kids will use the money to purchase extra gifts if fewer items have been donated for specific age groups.
Michelle Ferguson, Cash for Kids charity manager, said: “Mission Christmas is a mammoth operation that people across the north-east really get behind, either by donating items, volunteering in our warehouse or partnering with us. We are proud to once again to have the support of The Wood Foundation for this festive campaign.
“The generosity is overwhelming to see and everyone’s support will help ensure 2017 is cracker of a Christmas for children across Aberdeen and Aberdeenshire. “As with all of our appeals, everything that is donated in the north-east is distributed in the north-east, where child poverty continues to be a serious issue.”
Sir Ian Wood, chairman of The Wood Foundation, said: “To know that there are children right now, living in the north-east of Scotland who may not experience the excitement of receiving a special gift on Christmas morning is incredibly sad. In Aberdeen city and Aberdeenshire, poverty is often not as apparent as in other parts of Scotland, with the result that it often goes unrecognised and unaddressed.
“This is the third year that The Wood Foundation has contributed £15,000 to the Cash for Kids Mission Christmas Appeal to cover operational costs. By providing this support we ensure that all donations go to those who most need it and we hope that every child across the north-east will feel the magic of Christmas this year.”
More information on the appeal, including a full list of donation points and information on the Christmas jumper day, can be found at www.northsound1.com/mission.